Å: Starbucks' mermaid's makeover draws a response

Monday, May 19, 2008

Starbucks' mermaid's makeover draws a response

From MSNBC.COM:

Starbucks Corp. has a new more revealing logo of its trademark mermaid. The logo — which offers a more revealing look at the coffee chain's mermaid symbol and goes with brown instead of green as its color — is getting mixed reviews from marketing and public relations experts.

The logo features a bare-chested mermaid with her tail fin split in half. The previous green logo showed less of the mermaid.

The new logo is actually a nod to the coffee giant's past. When the Seattle-based coffee company was founded in 1971, its logo was of similar design. Since 1971, the logo has been gone through various alterations.

A Christian group in San Diego called The Resistance is offended by the new logo and wants consumers to boycott or complain to the Seattle-based coffee chain

(read full article)

Seriously - These self-appointed guardians of some twisted idea of morality need to just shut up. Can't they think of anything more important to do? Perhaps performing some public services that would have an actual benefit somewhere?

"From this distant vantage point [from the Voyager Spacecraft outside the orbit of Pluto], the Earth might not seem of particular interest. But for us, it's different. Look again at that dot. That's here, that's home, that's us. On it everyone you love, everyone you know, everyone you ever heard of, every human being who ever was, lived out their lives. The aggregate of our joy and suffering, thousands of confident religions, ideologies, and economic doctrines, every hunter and forager, every hero and coward, every creator and destroyer of civilization, every king and peasant, every young couple in love, every mother and father, hopeful child, inventor and explorer, every teacher of morals, every corrupt politician, every "superstar," every "supreme leader," every saint and sinner in the history of our species lived there – on a mote of dust suspended in a sunbeam.

"The Earth is a very small stage in a vast cosmic arena. Think of the rivers of blood spilled by all those generals and emperors so that, in glory and triumph, they could become the momentary masters of a fraction of a dot. Think of the endless cruelties visited by the inhabitants of one corner of this pixel on the scarcely distinguishable inhabitants of some other corner, how frequent their misunderstandings, how eager they are to kill one another, how fervent their hatreds.

"Our posturings, our imagined self-importance, the delusion that we have some privileged position in the Universe, are challenged by this point of pale light. Our planet is a lonely speck in the great enveloping cosmic dark. In our obscurity, in all this vastness, there is no hint that help will come from elsewhere to save us from ourselves.

"The Earth is the only world known so far to harbor life. There is nowhere else, at least in the near future, to which our species could migrate. Visit, yes. Settle, not yet. Like it or not, for the moment the Earth is where we make our stand.

"It has been said that astronomy is a humbling and character-building experience. There is perhaps no better demonstration of the folly of human conceits than this distant image of our tiny world. To me, it underscores our responsibility to deal more kindly with one another, and to preserve and cherish the pale blue dot, the only home we've ever known."

- Carl Sagan, Pale Blue Dot

"The truth may be puzzling. It may take some work to grapple with. It may be counterintuitive. It may contradict deeply held prejudices. It may not be consonant with what we desperately want to be true. But our preferences do not determine what's true. We have a method, and that method helps us to reach not absolute truth, only asymptotic approaches to the truth — never there, just closer and closer, always finding vast new oceans of undiscovered possibilities. Cleverly designed experiments are the key." - Carl Sagan

Copyright Information

Content on this site may contain excerpts from material protected under copyright law without specific authorization by the copyright owner. Such material is quoted and/or linked here without profit for purposes of criticism, comment, news reporting and education, to spur critical thinking and discourse. This constitutes "fair use" of such material under U.S. Copyright Law, 17 U.S.C. §107.

Opinion and editorial material on this site is protected under US Copyright Law. Permission is hereby granted to reproduce such material from this site in whole or in part provided such reproduction includes a link back to the original source.