Monday, May 19, 2008

Starbucks' mermaid's makeover draws a response

Starbucks Corp. has a new more revealing logo of its trademark mermaid. The logo — which offers a more revealing look at the coffee chain's mermaid symbol and goes with brown instead of green as its color — is getting mixed reviews from marketing and public relations experts.

The logo features a bare-chested mermaid with her tail fin split in half. The previous green logo showed less of the mermaid.

The new logo is actually a nod to the coffee giant's past. When the Seattle-based coffee company was founded in 1971, its logo was of similar design. Since 1971, the logo has been gone through various alterations.

A Christian group in San Diego called The Resistance is offended by the new logo and wants consumers to boycott or complain to the Seattle-based coffee chain

(read full article)

Seriously - These self-appointed guardians of some twisted idea of morality need to just shut up. Can't they think of anything more important to do? Perhaps performing some public services that would have an actual benefit somewhere?